What is Digital Marketing?
You all must’ve heard the term Digital Marketing at some point, but do you know what it means? Let me explain.
To begin, what is marketing?
It’s not creativity, it’s science.
Understanding customers’ needs are the first step in marketing, so it begins before the product is developed.
Marketing is all about conveying the right message at the right time to the right person. The purpose of marketing is not only to sell but also to communicate with existing customers, to keep them as customers for life.
Building a brand and capturing a place in the mind of consumers are the main goals of marketing.
Do successful brands need marketing?
Not really!
Marketing becomes less essential when you have a good brand.
Google, for instance, does not need marketing. It’s already popular and trusted.
Marketing helps not only to discover the product but also to have positive thinking about it.
Now, what exactly is digital marketing?
Digital marketing is nothing but marketing, but using the internet and other forms of digital communications.
It includes email, social media, web-based advertising, and more.
Marketing is very important. So important that you CAN NOT run a business without marketing it.
Digital marketing is useful because it’s effective, it has multiple strategies, multiple content types, increases engagement, low cost, and more.
A few important aspects of digital marketing are Content Marketing, Search Engine Optimization (SEO), and Affiliate Marketing.
Fear not! We’ll see more about it later.
Remember –
To learn digital marketing, you don’t need a fancy budget, you just need patience and willingness!
I hope you found this helpful. See you soon!
